GTM Automation

Automating outreach, workflows, and revenue operations to scale your go-to-market — intelligently and effortlessly.

GTM Automation

Automating outreach, workflows, and revenue operations to scale your go-to-market — intelligently and effortlessly.

We build automated GTM engines using Clay, AI, and integrated workflows that help you identify prospects, engage them at scale, and convert faster — without manual effort.

Why GTM Automation Matters

A modern go-to-market engine runs on automation — not manpower.

Marketing and sales teams lose countless hours on:

manual prospecting
repetitive outreach
disjointed CRM updates
lead routing
follow-ups
research & enrichment
GTM Automation eliminates these bottlenecks by turning key workflows into self-operating systems, powered by Clay, AI, enrichment APIs, and custom automation logic.
The outcome?
Consistent pipeline
Faster sales cycles
Higher-quality outreach
Better lead intelligence
Predictable growth
Automate the repetitive. Scale the meaningful.

What We Deliver

Automated Prospecting with Clay

Build hyper-targeted prospecting workflows using Clay’s advanced enrichment, filtering, and AI-powered data extraction. Includes: Lead list building using Clay, Multi-data source enrichment, ICP segmentation, Trigger-based prospecting, and Real-time lead qualification

Multi-Channel Outreach Automation

Orchestrate personalised email, LinkedIn, and CRM outreach sequences at scale. Includes: Automated outbound sequences, AI-personalised outreach messages, LinkedIn workflow automation, Email warm-up & deliverability setup, and Multi-channel follow-up logic

CRM Workflows & Lead Routing

Ensure leads flow to the right teams automatically — with clean, enriched data. Includes: CRM integrations (HubSpot, Salesforce, Pipedrive), Automated lead routing, Lead scoring models, Field enrichment & deduplication, and Contact lifecycle automation

ICP Definition, Research & Enrichment

Use Clay + AI to create rich profiles of your ideal customers — automatically. Includes: ICP research & modelling, Buying signals identification, Competitor mapping, AI narratives for each segment, and Prospect cluster insights

Data-Driven Outbound Intelligence

Turn market signals, triggers, and real-time data into actionable outreach moments. Includes: Trigger-based workflows (hiring, funding, tech stack), Event-driven outbound, AI summarisation & insight extraction, Automated qualification logic, and Industry pattern analysis

Full GTM Automation Systems

Build complete, end-to-end automation engines that run continuously. Includes: Clay + CRM + email + LinkedIn orchestration, Automated research → enrichment → outreach loops, No-code/low-code integration (Zapier, Make, APIs), Sales intelligence dashboards, Continuous optimisation & monitoring

Automated Prospecting with Clay

Multi-Channel Outreach Automation

CRM Workflows & Lead Routing

ICP Definition, Research & Enrichment

Data-Driven Outbound Intelligence

Full GTM Automation Systems

Automated Prospecting with Clay

Multi-Channel Outreach Automation

CRM Workflows & Lead Routing

ICP Definition, Research & Enrichment

Data-Driven Outbound Intelligence

Full GTM Automation Systems

Clay As Your GTM Engine

We turn Clay into your revenue operating system.

Clay enables:

enriched prospect lists
dynamic segmentation
AI-personalised outreach
automated research
workflows that run daily
integrations with your entire stack
Codeformers builds advanced Clay systems that work like an extended GTM team — operating 24/7, fully automated.

Our Approach

A clear, structured approach to building your GTM automation stack

Diagnose & Define

We understand your ICP, funnel, sales cycle, and current GTM gaps.

Architect Solution

Design a scalable, secure, cost-optimised cloud blueprint.

Migrate & Modernise

Move workloads, rebuild applications, automate infrastructure.

Optimise & Automate

Reduce cost, improve performance, implement DevOps/GitOps.

Manage & Evolve

SLA-driven support, continuous optimisation, and lifecycle upgrades.

Architect the System

We design automated workflows across Clay, CRM, email, and LinkedIn.

Build & Integrate

We implement enrichment pipelines, outreach sequences, and routing logic.

Test & Optimise

We refine messaging, filters, triggers, and deliverability.

Scale & Maintain

We monitor system performance and evolve your GTM automations over time.

Why Choose Codeformers

A GTM partner that blends AI, automation, and revenue strategy.

Deep Clay + CRM + automation expertise

Strong understanding of ICP, buying signals, and outbound psychology

Fast implementation with enterprise-grade clarity

Full-funnel integration across marketing & sales

AI-personalised research and messaging

We don’t automate random tasks — we automate your revenue engine.

Business Outcomes

What You Gain

Consistent, predictable pipeline
5–10x faster prospecting
AI-personalised outbound at scale
Cleaner CRM and richer lead data
Shorter sales cycles
Lower acquisition cost
Automated daily revenue operations

Build a GTM Engine That Works While You Sleep

Let’s turn Clay + automation + intelligence into your revenue advantage.